Commercial Work: Handwritten Title for McDonald’s TVCM featuring Ebizo Ichikawa
We open our archives to share a unique commercial project involving a global fast-food giant and a legend of the Kabuki world. The Catchphrase: “Surprisingly Good” Chosho Yabe was commissioned to write the handwritten catchphrase (Pen Calligraphy) for a McDonald’s Japan TV Commercial. The phrase “Igai to ii kamo, McDonald” (McDonald’s, perhaps surprisingly good) appeared on screen, adding a personal … Read more