Following the launch in October 2016, a series of corporate advertisements for Asset Management One was published weekly in the Nihon Keizai Shimbun (Nikkei).
A Weekly Message in Calligraphy
Every week, a different Kanji character expressing the company’s vision covered the full page of the newspaper.
I had the privilege of writing this entire series.
The characters included:
- 1 (One) – The beginning
- 信 (Trust) – Shin
- 熱 (Passion) – Netsu
- 挑 (Challenge) – Idomu
- 解 (Solution) – Kai
- 動 (Action) – Dou
- 唯 (Unique) – Yui
Check the Paper Every Week
During that period, I would rush to the newsstand every week to buy copies of the Nikkei.
Seeing the ink splashes and the energy of the brush reproduced on the newspaper page was a thrill every time.
Thanks to the wonderful creative team, we were able to deliver a strong message through the power of Shodo.
Yabe Chosho Office
