AMO Japan: “Like Never Before” (Corporate Slogan Art)

Looking back at a creative project from 2015.

I had the privilege of providing a special calligraphy artwork for AMO Japan K.K., a leading company in contact lens care and laser vision correction.

“Like Never Before”

The work features the company’s slogan: “Like Never Before.”

This phrase embodies the spirit of “Creating things that have never existed before.”
To reflect the company’s identity, I incorporated two special design elements into the calligraphy:

  • Corporate Color: I used a vibrant Blue ink instead of traditional black.
  • Hidden Motif: As AMO is a vision care company, I hid the word “eye” within the brushstrokes.

National Sales Meeting 2015

This artwork was unveiled in conjunction with the “National Sales Meeting 2015 Award Dinner” held on January 23, 2015.
I also had the honor of performing the opening act for this dinner, celebrating the company’s achievements and future vision with a live performance.

It was a meaningful project where art met corporate vision.

Yabe Chosho Office